Akademiks (an intentional misspelling of "academics") is an American brand of urban clothing popular with devotees of hip hop music. The label was founded by two brothers, Donwan and Emmett Harrell, along with another group of partners.
Akademiks has gained popularity in the clothing industry due to the number of celebrities who wear the brand's PRPS jeans.
The name Akademiks is spelled akdmks on many of the company's garments. Also its is sometimes spelled AKS for abbreviation.
The brand is popular in the growing multi-cultural hip hop scene of today, with artists such as Dizzee Rascal and 50 Cent partial to wearing the label.
