Over the years, skateboarding has had a huge impact of what we now see as a Hip-Hop streetwear style. Since 1960s, Hip-hop fashion started developing associations with skate, Japanese streetwear and punk. “There was this shift from a hive mind mentality of style toward a championing of individuality” This suggests, that as more younger rappers entered the industry, hip-hop culture shifted towards having a “unique voice” and a lot of fashion companies saw the opportunity to market their products through these emerging trends. Nowadays, hip-hop fashion has become very diverse and a lot of different styles can be associated with it.
Both Hip-Hop and Skateboarding are street movements that are closely related due to their rebellious, alternative nature. What started as form of individual expression and urban youth movement has now developed into a well-recognized style for those who want to make a unique fashion statement. Check out the recent Complex News video with Tony Hawk and A$AP Ferg to learn more: https://www.youtube.com/watch?v=yK9lHD8QEXg
WHAT TO WEAR?
Dickies, which originally started as a workwear company, has developed very strong connections to the skateboarding culture and style due to it’s exceptional quality and long-lasting fabrics. We offer a wide range of Dickies products on our website at a competitive price.
Diamond Supply Co.
Diamond Supply Co. was founded in 1998 when Nick Diamond created a skateboard hardware line from his one-bedroom apartment in San Francisco. Soon after he moved to Los Angeles, they expended their range to include T-Shirts, Hoodies, Bearings, Accessories and more. Diamond Supply Co. quickly became embraced by skate and street fashion communities thanks to its’ commitment for high quality goods and having a strong aesthetic.
Founded in 2004, Brixton represents a collective of cultures. Self-taught visionary David Stoddard developed a consistent range of clothing around his self-interests and the ideas of his business partners as well as other talented creatives. The name is inspired by English punk band The Clash. Brixton has shown exponential growth in the past decade and is worn by skateboarders around the world.
The Grizzly Griptape brand was created by Torey Pudwill AKA T-Puds and is distributed by the Diamond Supply Company. Since then T-Puds and his Grizzly Griptape clothing have come a long way, he’s built the label into a fully fledged clothing and accessories brand which supplies the skate and streetwear market. Tory is a pro skater and now part of the Diamond Footwear skate team after leaving DVS Shoes at the start of January 2016. Show your support for T-Puds and his clothing line the next time you’re on that half pipe.
LRG Clothing, is an Orange County, California based clothing brand headed by Jonas Bevacqua and Robert Wright. Lifted Research Group produces clothing and accessories, and also has been known to develop a broad range of products consisting of electronic accessories, extreme vehicles, and outdoor equipment including sporting goods and more.